“Fanta x Fortnite” - Assignment for Portfolio Class

The Ask: Create a headline breaking brand act for Fanta, which makes it cool for Gen Z to drink Fanta again. Fanta should be sold as a ‘want’ and not a ‘need’.

The Idea: Fanta X Fortnite. A much awaited collaboration!

The Campaign: Slurp Juice is an iconic drink in the Fortnite game. It provides health to players and has become so popular that people have started to mimic the drink in real life. With millions engaging in conversation about the drink, we are going to help Fanta bring Slurp Juice to life.