“FROM ROME, TO THE WORLD” - Assignment for Portfolio Class
The Ask: While fashion advertising revolves around fancy images and logos, create a campaign for a fashion brand that gives it meaning beyond its imagery.
The Idea: Celebrate Fendi’s roots to Rome.
The Campaign: “From Rome, to the World”. By pairing iconic Roman sights with modern Fendi designs, we are giving prominence to the brand’s rich heritage. Fendi, much like its Roman heritage, are classics designed for today’s world. The purpose of the campaign is to drive the audience to a landing page that tells a much deeper story about the brand.
Sponsored Social
Caption: The Roman way of life thrives in the modern era thanks to Fendi and the Colosseum. Both stand as strong pillars that represent the ancient legacy, brought to life by excellence and beauty. They weave the past into present, present into future. Our designs pay homage to this eternal city. Explore the heritage that continues to shape our designs and be inspired by the spirit of Rome today. #FromRome
Caption: Each Fendi design is honed with the same dedication as a Roman statue that is chiseled to perfection for years. These pieces are living proof of Rome’s legacy, sculpted by time and tradition. Step into the world of Fendi and make a statement that echoes the beauty of Rome. #FromRome
we wanted to tell our audience the full story. click below to learn more about fendi & rome. EXplore the landing page.
Copywriter: Arianne Marie Duenas
Art Director: Iraj Chaudhry