“So She Can Fly” - Internship Project done at Arnold Worldwide

Background: Project Glimmer is a non-profit organization that is on a mission to build self-confidence in adolescent girls.

Objective: Attract new brands, product donors, volunteers, sponsors, and additional financial contributions to help support Project Glimmer’s overall cause.

Insight: When prosocial spending is done right—when it feels like a choice, when it connects us with others, and when it makes a clear impact—even small gifts can have a big effect on happiness, potentially spurring a domino effect of generosity.

Concept: By donating/partnering you have the potential to create change. Giving the young women of PG the opportunity to empower their confidence and allow their goals to take flight. We want to show the human side of the girls of PG. Their interests, skills and stories are the most genuine way to display who they are as human beings. This authenticity will show how truly impactful we can all be towards their journeys.