“More is more” - Assignment for Portfolio Class
The Ask: Create a banner ad tourism campaign for any location in the world.
The Idea: “Less is more” is a phrase often used to describe quality. But when you travel you want to make the most of your time and money.
Western Australia has so much abundance to offer with its natural beauty, wildlife, and cultural experiences that you just can’t get enough.
Here, more is more.
NYT Banners
sponsored social
digital video
Copywriter: Lydia Chou
Co Art Director: Paulomi Mukherjee