Young Ones 2023 Shortlist // The One Club For Creativity
Ask: Create an advertising campaign for Spotify, encouraging users to tune into the Audiobooks feature.
Insight: In the fast paced world that we live in, it becomes difficult to take out the time to sit back, relax, and read.
Idea: We want to communicate to our audience that there are many moments during the day when you can be listening to a book with Spotify Audiobooks, while doing other tasks.
If you only take a moment to pause.
Guerilla Marketing
OOH
Social media
Project Partner:
Paulomi Mukherjee