Young Ones 2023 Shortlist // The One Club For Creativity

Ask: Create an advertising campaign for Spotify, encouraging users to tune into the Audiobooks feature.

Insight: In the fast paced world that we live in, it becomes difficult to take out the time to sit back, relax, and read.

Idea: We want to communicate to our audience that there are many moments during the day when you can be listening to a book with Spotify Audiobooks, while doing other tasks. 

If you only take a moment to pause.

Guerilla Marketing

OOH

Social media

Project Partner:
Paulomi Mukherjee

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Universal Music

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Aurat March